EMarketer forecasts that over 800 million users worldwide will access and participate in social networks via their mobile device in 2012, up from 82 million in 2007. Although the total mobile social network user base in 2012 will be under 20% of the worldwide mobile user population, it is likely these users will have a disproportionate impact on marketing, media and mobile communications because creating and sharing digital content represents much of the social networking experience.
Source
eMarketer
subscribe to RSS feed








